Tencent document brand setting: how does the master design it

Brand Overview

Tencent Docs is a free document tool that can view, create, edit, share, and collaborate with multiple people anytime, anywhere. Tencent Docs is independently developed by Tencent, and currently supports Word/Excel and other document types. It is free, free of installation, real-time data storage in the cloud, multi-terminal synchronization between mobile phones and computers, and supports multi-person collaborative editing.

2. Brand sorting

The Tencent office system consists of office applications such as Tencent Documents, TIM, and Cloud Documents.

3. Design goals

4. Design keywords

In this brand design, the four key words of Tencent, office, document and collaboration are the core.

5. Brand logo

1. Design Concept

2. The creative process

3. Detail polishing

4. Scheme determination

5. Logo Basic Specifications

Six, brand color

In order to create a professional and reliable brand image of Tencent Documents, blue is the main color. The accent color is bright blue, and the b2b data combination of white makes the brand more high-end atmosphere. The main blue, green, and rose red are used in the sub-brand online documents, online forms, and online slides (slides not released).

Seven, brand application system

1. Design Concept

2. Texture

3. Brand application

Eight, UI application

1. Office file icon system

The icons of Tencent Docs convey information to users through minimalist shapes and bright colors, and present a relaxed office experience. At the same time, the brand building has carried out a systematic and unified design for the icons of office documents, and the new online and local icons will be applied to all ends of Tencent Documents / TIM / QQ.

2. Logo animation

The dynamic refresh starts from the small triangle of the logo, highlighting a refreshing feeling of "turning pages", which echoes the entire office scene.