Overseas brand marketing companies are becoming more and more important in the context of global economic integration. When a large number of companies want to speed up the construction of the foreign trade market, they are suffering from overseas marketing talents without relevant experience and background. At this time, they need to help experienced Buy email list overseas brand marketing companies. , save the manpower and energy of the company at a suitable cost, and spend the money on the cutting edge. So, do you know how overseas brand marketing companies can help companies expand cross-border business? Let's take a closer look today.
1. Use SWOT to analyze the advantages, disadvantages, opportunities and threats of a company's products in an overseas market.
We have to correct our concept. Overseas brand marketing companies are not recruiting a bunch of people to post some posts on overseas social platforms such as Facebook and Instagram for marketing and promotion. , or upload a few advertising videos on the Youtube platform. In order to expand and enter the overseas market, the marketing company must first conduct a comprehensive analysis of the company's products and markets.
The advantages and disadvantages of enterprise products are from the perspective of the brand itself, to find the selling points that are different from other brands in the market, or the places where they are insufficient. Opportunities and threats are from a grand and long-term perspective to examine the opportunities that the enterprise brand may encounter in the future. and threats. To give an example of brand marketing, a diamond watch is favored by unmarried women with the advantage of "a souvenir of a lifetime of love", while the disadvantage is that the overseas logistics chain is unstable, and the threat is the huge competition in the diamond watch market.
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