Quark Browser is an information acquisition tool with lightness and speed as the core, simple design style and focusing on user browsing experience. Quark Browser is committed to combating information redundancy with minimalist ideas, meeting the most essential needs of users for browsers, without any redundant add-ons at startup, and instant startup without waiting.
2.2 Product positioning
Quark Browser has no information flow, and is equipped with an extremely fast AI engine for intelligent search, providing users with an extremely fast and accurate search experience for information acquisition.
3. Demand analysis
3.1 Requirement Background and Scenario Analysis
Nowadays, most of the ways for people to acquire knowledge come from browsing and searching on the Internet. In the rapidly developing information age, production and dissemination are accelerating to bring users rich supply to meet diverse needs. At the same time, there are also many such as information explosion. Among the problems, information flooding, information overload, and information waste are the most obvious. The flooding and overloading of information causes the really valuable information to be overwhelmed by a large amount of useless information, and users have to spend a lot of time and energy to select the really valuable information. Especially in the current situation, most of the apps are advertisements and pop-up windows, which greatly affect the user experience.
The following are the scenes and needs of lemon in daily life. The information is also collected from the Internet, not purely fictional.
3.2 User portrait
3.2.1 Regional distribution
From the Baidu Index information, we can know that the top five cities in the ranking of geographical distribution are: Beijing, Chongqing, Chengdu, Guangzhou, and Shenzhen. It can be seen that the main user groups using quark are economically developed areas such as first- and second-tier cities. These cities have a large number of Internet users, and their demand for obtaining Internet content information is higher than users in other cities.
It can be seen from the figure that the age group of users who use Quark is 20-40 years old. Most of the users in this age group are college students or professionals who have worked. demand is also increasing.
gender distribution
As can be seen from the bar chart on the right side of the figure, the gender distribution of Quark Browser's user group is about 58% male and 42% female. It can be seen that Quark is more popular with male users and is also the main force of Quark users.
Interest distribution
It can be seen from the histogram country email list and labels below that the user groups of quark have a relatively wide range of needs in terms of use, and the proportion of each label is not much different, reflecting that the function of quark can meet the needs of most users and can effectively meet the needs of users. need.
Summary : According to the information presented by the Baidu Index above, Quark's user groups are mainly distributed in first- and second-tier cities, aged 20-40 years old, mainly male users, and users have a wide range of interests and needs.